Waste Web - Special Dot-Com Supplement

Waste Age
August, 2000
By Michael Fickes

WasteBid.com comes to the Internet market as the brainchild of Gershman, Brickner and Bratton, Inc., a Fairfax, Va.-based solid waste management firm. The business-to-business company aims to become an intermediary between buyers and sellers of solid waste services and new and used equipment. Site users include traditional waste hauling companies, recycling plants, disposal operations, equipment sellers and waste generators.

"Our site will stress recycling and will devote areas to recycled-content materials," says Robert Brickner, chief marketing officer for the company. "Most of us got into the business in the 1970s based on personal commitments to waste reduction and recycling. From that point of view, we want to give equal time to recycling."

When joining service-providers and waste generators together, Brickner emphasizes that his site does not function as a reverse auction or as a waste broker.

"Our site aims to mirror the way the industry works," he says. "Service-providers register with us to offer their services. Waste generators sign up by filling in forms describing their service requirements. Then, WasteBid.com solicits bids from the registered service-providers. Whoever makes the lowest responsive bid gets the contract."

Brickner notes that the general advantages of making deals online include speed for both buyer and seller, and the elimination of sales calls for the buyer.

WasteBid.com earns money on commissions when transactions are completed on the site. Who pays the fees depends on the transaction, according to Brickner. While Gershman, Brickner and . Bratton Inc. formed WasteBid.com, Brickner says that the relationship between the two companies formally remains at arms length.


For more information, contact:
Mr. Robert H. Brickner, Chief Operating Officer
WasteBid.com, Inc.
(703) 698-5001